Quick lubes have been
sprouting up all over and AMSOIL Dealers have seized the
opportunities this growth has provided. According to the
National Oil & Lube News (NOLN) annual quick lube survey, that
growth is expected to continue. Average daily car counts rose at
the typical fast lube in the past year, and the average ticket
for a standard lube oil and filter change sits around $30. At
nearly $60, quick lube operators make more money on an AMSOIL
oil change. AMSOIL provides quick lubes with a full product line
of synthetic lubricants and superior filtration products, enough
to satisfy any customer looking for synthetic oil and plenty of
opportunity for add-on sales.Thorough Survey
Survey information was gathered on all facets of the
quick lube business from more than 4,500 stores in all
50 states. It divides the information into two categories:
companies with less than 30 stores (LT30) and companies with
more than 30 stores (MT30). According to the survey, average
daily car counts at LT30 stores rose to 36.5, up from 35.7 a
year ago. Car counts at LT30 stores have dropped almost 12
percent since 2002, down from 40.3 cars per day. NOLN Editor
Garrett McKinnon warned that the numbers might be deceiving
because data in the report is for the year ending in May.
“Looking at the summer information, the counts have tailed off,
so we’ll probably see a dip in next year’s survey,” McKinnon
said. “We’re hearing anecdotal reports that counts are down 10
to 15 percent in the summer of 2006 vs. 2005 because of high gas
costs.” |
Similarities and Differences
This year, NOLN asked if there are any vehicles lube
operators refuse to service, and 28 percent of LT30
companies and 40 percent of MT30 companies indicated there were
some models they would not work on. According to McKinnon, most
are high-end European cars, some of which require special oils,
filters or equipment, and liability is a concern. AMSOIL
Synthetic 5W-40 European Motor Oil (AFL) is recommended for most
of the latest European and North American gasoline and diesel
specifications.
MT30 companies spent an average of over $1 million on
facilities and land to start one of their operations, while LT30
companies spent less than $443,000. But, MT30 companies reported
having half as many competitors within a five mile radius as
LT30 companies, and traffic and nearby population counts were
better as well. The overall average ticket total is $55 for the
MT30 group and $45 for LT30s. Yearly MT30 sales were $637,135,
while LT30s averaged $522,792. Net profit was 13.2 percent for
MT30s and 11.5 percent for LT30s.
Average Prices
Average price of a standard oil change and multi-point
check was $31.19 at MT30 stores and $29.97 at LT30 stores.
Nearly every quick lube offers synthetic oil changes, and they
averaged $56.33 at MT30s, compared to $52.97 at LT30 stores.
MT30 stores pay an average of $5.09 per gallon for their
highest-volume bulk oil, compared to a $6.41 per gallon cost for
LT30 stores. |
MT30 Stores Don't Have Every Advantage
An advantage small quick lube chains hold over large
chains is the availability of AMSOIL. The AMSOIL Retail
on-the-Shelf Program was designed with small, independently
owned retail stores and quick lubes in mind. These stores
represent an excellent opportunity for AMSOIL Dealers to expand
their sales network without jeopardizing the multi-level
marketing opportunity for other Dealers.
While many MT30 stores are off-limits due to the AMSOIL
12-store policy, there are still many opportunities to register
businesses that belong to a national or regional chain as
retail-on-the-shelf accounts. Many stores within a retail chain,
such as NAPA Auto Parts, Texaco X-Press Lube or Hardware Hank
stores, are individually owned or franchised. These stores may
become AMSOIL retail-on-the-shelf accounts providing the owner
does not own more than 12 stores.
Increased Profits
Quick lube owners have discovered that selling AMSOIL
products brings in more money. Selling premium AMSOIL Motor Oils
means commanding a premium price. Not only do customers want
synthetic lubricants, they expect to pay more for them, allowing
quick lubes to charge more. One AMSOIL XL 7500-mile oil change
earns the quick lube more than twice what a regular oil change
provides. |